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AMRA NAIDOO

Chindian (Chinese + Indian), born in Zimbabwe, living in Australia, working globally.

#socimp #socent #business4good

For close to a decade Amra has worked at various levels to create and execute high-impact marketing and communications strategies within the commercial and social sectors. Her experience delivering successful local, regional and global campaigns, straddling both the business and social sectors, has fostered a unique perspective and the ability to apply best- practices from both worlds. This innovative approach has fuelled a history of campaign and project outcomes that consistently outperform expectations, with her most recent initiative, Project Inspire, recognised as a multi-award winning CSR initiative. During her time at UN Women Singapore, Amra rolled out a number of initiatives including: a pilot corporate engagement program with full implementation in 2016; UNited We Hack (a hackathon for social good); Girls2Pioneers (a local STEM program for girls aged 10-15); Project Aspire (a local social entrepreneurship initiative for Singapore students); and, the Singapore campaign strategy for HeForShe to support the UN Women global initiative. 

Amra’s strengths lie in identifying new opportunities for growth in both the Business and Social domains, and leading and executing campaigns & programs to ensure their success for all stakeholders. Personally, Amra is passionate about working to close the gap between the commercial and social sectors. She is a strong advocate for business driving impact and has facilitated cross-sector partnerships between government; multinational corporations including MasterCard, Facebook, Telstra, Microsoft, BHP Billiton, Unilever, and Proctor & Gamble; media partners including BBC, CNBC, Channel News Asia, and Mashable; government; and, education partners.

Amra is a World Economic Forum Global Shaper and has recently been appointed as the Curator for the Brisbane, Australia hub. She is also an ambassador for Impact Journalism Day by Sparknews, and mentors young social entrepreneurs. She is the creator and presenter of the Doing Good Podcast, a fast-growing podcast driving awareness to high- achieving social enterprises and the causes they support. She has also been interviewed and featured as a guest author on industry blogs, including e27, Yahoo and PR Week.

Born in Zimbabwe, with Chinese & Indian heritage, Amra enjoys working in a diverse and multicultural environment. She has a strong interest in technology for social good and the potential that effective cross-sector partnerships and collaborative solutions provide. She is passionate about diversity & inclusion, business for good, social entrepreneurship & social innovation for sustainable & impactful development.

Find out more on LinkedIn

 

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Speaking engagements:

  • Pecha Kucha Singapore, July 2015
  • Philanthropy in Asia Summit 2014
  • Cosmopolitan Singapore, Fun Fearless Life, August 2015
  • Corporate talks (BHP, British Chamber of Commerce, BritCham women's network, Athena cappuccino connections and more)
  • School talks
  • Asia Corporate Sustainability Summit & Awards 2016
  • Humanitarian Asia Fundraising Conference 2017
 
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FeatureD in:

  • Harpers Bazaar's Women Who Inspire Others June 2014
  • Cosmopolitan Singapore's, Fun Fearless Life, 2015
  • Asian NGO for Project Inspire, 2014 & 2015
  • HootSuite Case Study - 'Ending Gender Inequality With Social Media', 2015
  • SIX-SIX News, 2015
  • PR Asia Weekly, 2015
  • Fielfalt, 2016
  • e27, 2017
 
Today’s adventure was with Project Orbis Singapore at their Orbis Mass Blindfold Luncheon! We were blindfolded and to make sure there was no peeking, were led into a dark room where we were served a 2-course lunch. We were looked after by amazing volunteers from Dialogue in the Dark - Singapore who are all blind or vision impaired. Such an awesome experience and I highly recommend you check out both of these incredible organizations! I think the biggest thing you realize is how much you take your eyesight for granted and how simple things that you would normally do without much thought become something that requires A LOT more thought and effort: - We were led into the room blindfolded in groups of 8. You had to hold onto the shoulders of the person in front of you and were guided by our awesome vision impaired volunteers. We had to ask our volunteer to slow down her walking speed because her (probably) normal pace felt so fast to us with our sight suddenly removed - I dropped my umbrella behind my chair and because it was so dark, my first instinct was to ask for help picking it up. I ended up deciding to try reach behind my chair and feeling around for it. Then because it was one of those long umbrellas, had to figure out how to maneuver out of the way and it under my chair. - The plates with lips help you feel the edge so are super useful when you can’t see your food and are chasing it around the plate. A bowl is by far the easiest to use though. - Coordinating cutlery is difficult. There were a couple of times I cut a piece of food and then lost it somewhere on my plate - If my cup didn’t have a lid, I would have spilt water over the table twice - And for a reality check, while we were struggling to just feed ourselves, our assigned volunteers were serving tables of about 20 people, hosting, and helping us figure things out like no big deal. Legends!
Armed with our $200 wedding rings, it was a quick weekend trip home. There were chips & dips, cheesy lasagne and beer. The celebrant couldn't pronounce my name and didn't try because she said it was too difficult. It was a cloudy and windy day. I was thinking about an assignment I needed to do that was due the following week. We were both in sneakers, I had a long black summer dress (because it was more dressy than a short green summer dress) and Mike wore his black polo (because it was more dressy than a t-shirt). We both gave our families strict instructions to dress casual (t-shirts & shorts casual). We were mostly ignored and my dad wore a suit, which spurred a mass change of clothes kicking off with Mike's dad changing into a suit, and ending with Mike changing from shorts to jeans. But that was ok because we were at home and you can do that easily. We had no official photographs or videos. We didn't have a honeymoon and flew straight back to Singapore the next day, in time for our usual Sunday debrief beer to watch the sunset at Level 33. The seemingly uneventfulness of the whole thing was what made it so special. Surrounded by the people we love most, with good food and drink was everything we had wanted. It was all perfect and exactly as it should have been. Since then, we've traveled the world together. We've made tough decisions together and gone for countless sunset beer debriefs. A couple of months ago I accidentally threw my ring down the rubbish chute. But we decided it was ok because I had a 'wifey for lifey' hoodie, and that's almost the same thing as having a ring. Mike lost his ring at the gym a few of weeks ago, but that's ok because he ordered it online from the Gentleman's Smith and they have a policy where you can replace lost rings for half price. And now we can now we can say we even lost our rings together too. 11 and a half years together and 1 year married to the love of my life ❤️
Last week I was in Tianjin, #China as part of the @globalshaperscommunity to attend the Annual Meeting of New Champions, hosted by the @worldeconomicforum . Accelerating Asia also had the opportunity to extend the invitation and bring along a few startups from our #FoundersCommunity. A big shoutout to Jenny Pan, Founder of @flycarepod, Krish Sridhar, Founder of Know App, and Rupam Biswas, CEO sendhelper! Rupam also had the opportunity to speak on 'Rethinking Platform Dynamics', exploring how new industry players continue to be nurtured via innovation and open competition. Go team, go! 🙌🏽 #AMNC18 #startups #startuplife #womeninbusiness #womeninstartups #womenintech #accelerator #founders #acceleratingasia
#lookup
Because I’m so bad at remembering to take photos in the moment... here’s a #selfie outside the gates of where I was today 😂 Spent the day volunteering with @aidha.sg as a judge for the Aidha Business Accelerator. Heard from 7 incredible entrepreneurs who not only have full time jobs as foreign domestic workers here in Singapore, but are working hard to get their businesses up and running (and in some cases expanding!) in their home countries. I’ll be mentoring one of the ladies who is setting up an ice cream business in the #Philippines for the next year. Stay tuned for updates. I can’t wait to see her kick some major butt over the next 12 months!! 💪🏽 #girlboss #womeninbusiness #entrepreneur #philippines #singapore #hustle Shoutout to @sendgrid for your super comfy t-shirt too! Reppin hard here 😂 #sendgridlovesstartups
Tune into @938now tonight to hear another episode of #DoingGood Tuesday's! We're live at 6:50pm & 8:50pm GMT+8 this week with Chia Jeng Yang, Founder of Good-Admissions. Good-Admissions started when Jeng Yang was accepted into @harvardhbs and decided to use his experience to help others get in. The twist? In exchange for their time mentoring you to get into your dream school, you donate to charity! @timothygo_ and I chat with Jeng Yang tonight so tune in to hear more! 🚀 www.good-admissions.com #ivyleague #harvard #socialimpact #dogood #charity #givingback #education
#HelloGeneva! This time next week I'll be in your beautiful city for the @globalshaperscommunity Summit! There will be over 400 attendees from all over the world, and I'm proud to be representing #Singapore and the Singapore Global Shapers Community. I'll also be heading over to take part in a special 2-day co-design session for UpLink - the @worldeconomicforum community and digital platform for #startups. It'll be a quick trip and the itinerary is looking pretty packed, but I want to make the most of it so if you're around, let's connect! #ShapersSummit #socent #business4good
Back at it again... 🎙 #intheknowonthego #radio #dogood #podcast #singapore #woc #wocpodcast #socialimpact #socent #doinggood #doinggoododcast
My #bff
Tune in today to hear the lovely ladies from @aidha.sg on @938now for #DoingGood Tuesday's! Tonight on 'Your Evening Escape', Justine Moss and I talk about the work that aidha is doing here in #Singapore working on financial literacy, entrepreneurship and business skills. #DidYouKnow... ★ aidha's students increase their average monthly savings by 40% after their first course and by nearly 80% by the time they become alumni of our entrepreneurship course. ★ They also double the number of productive assets they own and business ownership increases from 6% to over 40% amongst our alumni. ★ And, with a multiplier effect of 9 lives touched for every student at Aidha, they have already impacted over 36,000 women, family and community members in some of the poorest countries in Asia! Find out more by tuning in live at 6:50pm & 8:50pm GMT+8 or catch it online via Toggle #socent #socialimpact #intheknowonthego #financialliteracy #economicempowerment #entrepreneurship #businesswoman