Chindian (Chinese + Indian), born in Zimbabwe, living in Australia, working globally.

#socimp #socent #business4good

For close to a decade Amra has worked at various levels to create and execute high-impact marketing and communications strategies within the commercial and social sectors. Her experience delivering successful local, regional and global campaigns, straddling both the business and social sectors, has fostered a unique perspective and the ability to apply best- practices from both worlds. This innovative approach has fuelled a history of campaign and project outcomes that consistently outperform expectations, with her most recent initiative, Project Inspire, recognised as a multi-award winning CSR initiative. During her time at UN Women Singapore, Amra rolled out a number of initiatives including: a pilot corporate engagement program with full implementation in 2016; UNited We Hack (a hackathon for social good); Girls2Pioneers (a local STEM program for girls aged 10-15); Project Aspire (a local social entrepreneurship initiative for Singapore students); and, the Singapore campaign strategy for HeForShe to support the UN Women global initiative. 

Amra’s strengths lie in identifying new opportunities for growth in both the Business and Social domains, and leading and executing campaigns & programs to ensure their success for all stakeholders. Personally, Amra is passionate about working to close the gap between the commercial and social sectors. She is a strong advocate for business driving impact and has facilitated cross-sector partnerships between government; multinational corporations including MasterCard, Facebook, Telstra, Microsoft, BHP Billiton, Unilever, and Proctor & Gamble; media partners including BBC, CNBC, Channel News Asia, and Mashable; government; and, education partners.

Amra is a World Economic Forum Global Shaper and has recently been appointed as the Curator for the Brisbane, Australia hub. She is also an ambassador for Impact Journalism Day by Sparknews, and mentors young social entrepreneurs. She is the creator and presenter of the Doing Good Podcast, a fast-growing podcast driving awareness to high- achieving social enterprises and the causes they support. She has also been interviewed and featured as a guest author on industry blogs, including e27, Yahoo and PR Week.

Born in Zimbabwe, with Chinese & Indian heritage, Amra enjoys working in a diverse and multicultural environment. She has a strong interest in technology for social good and the potential that effective cross-sector partnerships and collaborative solutions provide. She is passionate about diversity & inclusion, business for good, social entrepreneurship & social innovation for sustainable & impactful development.

Find out more on LinkedIn



Speaking engagements:

  • Pecha Kucha Singapore, July 2015
  • Philanthropy in Asia Summit 2014
  • Cosmopolitan Singapore, Fun Fearless Life, August 2015
  • Corporate talks (BHP, British Chamber of Commerce, BritCham women's network, Athena cappuccino connections and more)
  • School talks
  • Asia Corporate Sustainability Summit & Awards 2016
  • Humanitarian Asia Fundraising Conference 2017
Screen Shot 2016-06-23 at 5.31.04 PM.png

FeatureD in:

  • Harpers Bazaar's Women Who Inspire Others June 2014
  • Cosmopolitan Singapore's, Fun Fearless Life, 2015
  • Asian NGO for Project Inspire, 2014 & 2015
  • HootSuite Case Study - 'Ending Gender Inequality With Social Media', 2015
  • SIX-SIX News, 2015
  • PR Asia Weekly, 2015
  • Fielfalt, 2016
  • e27, 2017