salesforce — Show Notes — DOING GOOD PODCAST

So, unless you’ve been living under a rock, it’s hard not to miss all the events, news, and general PR buzz about International Women’s Day that was recognised this month. Countries celebrate it in different ways. This year you would have heard about the Day Without Women in the US and many other western countries around the world such as Australia. It is an official holiday in a number of places including: Afghanistan, Armenia, Burkina Faso, Cambodia, Cuba, Georgia, Kazakhstan, Laos, Mongolia, Montenegro, Russia, Uganda, Vietnam. Zambia and in China & Nepal for women only. Many brands such as Nike and P&G launch powerful ad campaigns, while companies around the world ranging from huge multinationals host an array of events, women’s breakfasts and conferences in recognition of the day.

If we move past all the marketing spin, is International Women’s Day still even important? Why do we still celebrate it? Is there an international men’s day? And, looking in to the future, what are the 6 things that we should be focussing on when it comes to gender equality.

I promise I've got a great episode for you today. I'm sure a lot of the listeners out there have heard about Salesforce and probably even use it. But I'm pretty sure your imagination would be quite limited in terms of the type of social impact initiatives that they work on that are in line with their business. Well today you're in for a treat. I interviewed Esther Nai, who heads up corporate responsibility and sustainability programmes across Asia for Salesforce about exactly that. I'm quite familiar with their work in creating social impact so I'm excited to share this with you too. We chat about their 1-1-1 model, some case studies on impact that they've created, how they measure impact and most interesting to me, how Salesforce aligns the social impact with their business model. Enjoy!