Siddarth Das is the Director of Digital Engagement at WWF International and the Executive Director of WWF’s Earth Hour. Earth Hour is a very interesting campaign in the way that it’s run. Actually, WWF and their online communication in general is quite outstanding. The panda brand is recognized almost everywhere. So, it was interesting when Sid mentioned some common misconceptions about what WWF actually does, but also, how they’re using digital media tools for education and to support their social impact work. There’s a lot to talk about in this interview so I hope you enjoy!