So, unless you’ve been living under a rock, it’s hard not to miss all the events, news, and general PR buzz about International Women’s Day that was recognised this month. Countries celebrate it in different ways. This year you would have heard about the Day Without Women in the US and many other western countries around the world such as Australia. It is an official holiday in a number of places including: Afghanistan, Armenia, Burkina Faso, Cambodia, Cuba, Georgia, Kazakhstan, Laos, Mongolia, Montenegro, Russia, Uganda, Vietnam. Zambia and in China & Nepal for women only. Many brands such as Nike and P&G launch powerful ad campaigns, while companies around the world ranging from huge multinationals host an array of events, women’s breakfasts and conferences in recognition of the day.
If we move past all the marketing spin, is International Women’s Day still even important? Why do we still celebrate it? Is there an international men’s day? And, looking in to the future, what are the 6 things that we should be focussing on when it comes to gender equality.